Candy Crush, which looks a bit like bejewelled, used great graphics mixed with soothing music and most importantly – no glitches. One of the most important factors behind the success of the game is its quality. The social factor became a good strategy to earn more as people like to show off to people they know. ![]() Reaching on a high level on Candy Crush is something to be proud of, you don’t reach there easily. This social motivation has made many users shed their money to compete and win against them. Gamers can see and compare their progress with their friends and family members. Candy Crush is played by users of all age groups, belonging to all ethnicity and religions, and in all the 7 continents.įun Fact – The game was actually targeted to women aged 25-45. Users of candy crush aren’t limited to any specific demographics. It became the primary source of new users for the game in its initial stages. Facebook, with over 1.5 billion users, is a perfect platform to engage and gain more users for the application. ![]() A user is asked to either pay or to send requests to their Facebook Friends to get extra lives/moves or to move on to a next episode. One of the best strategies devised by Candy Crush Saga was the requests on Facebook. It all started with requests on Facebook. It’s the number of users that did miracles for the company. The in-app purchase cost is kept very less and an average user have paid around $25 dollar. Hence, users prefer in-app purchases to feed their addiction. Since the friends have to accept the request for the user to move ahead, it takes a lot of time. These purchases can be substituted by sending requests to Facebook friends and hence users are not forced to pay at any stage. They can also opt for in-app purchases to start new episodes. Users get a set amount of lives (5 lives) and move to complete a level, exhausting which they have to buy extra lives/moves through the in-app purchases. Enter the name of the app or game under option “Block App Invites”.Īfter saving the settings you are free from all invites and requests to play that particular game or to use the app.Candy Crush is primarily monetized through the in-app purchases. Under the settings menu scroll down to the blocking option and click on that tabģ. However, for the benefit of the numerous Facebook users not remotely interested in playing any of these games or using a slew of other apps on Facebook, the fairly simple process of blocking Candy Crush Saga requests involves these simple steps. These games have attracted all this attention and garnered so much revenue because they serve a need which is commendable. They have given millions of fans something to tinker with on Facebook that’s more engaging than poking. I must say that I take my hat off to King Digital Entertainment, the creators of Candy Crush Saga and its spin offs that have been hugely successful. Meow Chat, Bubble Witch Saga, Pet Rescue Saga, Farm Heroes Saga and Papa Pear Saga are just some of the games that your Facebook friends want you to try out. The aptly named Candy Crush Saga, hugely popular in its own right, is the most visible of these games but hardly the only game that you are asked to indulge in though. ![]() For a chance to get extra credits they goad you with requests to be part of the social media gaming crowd. Those numerous requests you get from your many friends to indulge in the evidently addictive craze. Yep, if you hadn’t turned them off yet you know what I’m talking about. Its relevance in keeping me connected with all these “friends” however, is occasionally tarnished by issues to do with privacy, unofficial experiments and all those requests and invites for the different games available through the social network. Its pretty obvious, Facebook is a huge success globally and the network for anyone trying to explain or understand social media from a general perspective.
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